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I think it's brought the world a lot closer together, and will continue to do that. There are downsides to everything; there are unintended consequenc...more

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I want to put a ding in the universe.

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You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.

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Most people have no concept of how an automatic transmission works, yet they know how to drive a car. You don't have to study physics to understand th...more

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Innovation has nothing to do with how many R & D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R & D....more

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Part of what made the Macintosh great was that the people working on it were musicians, poets, and artists, and zoologists, and historians. They also ...more

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It's not the tools that you have faith in - tools are just tools. They work, or they don't work. It's people you have faith in or not. Yeah, sure, I'm...more

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Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.

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It's not a faith in technology. It's faith in people.

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In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But to me, nothing could b...more

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What is Apple, after all? Apple is about people who think 'outside the box,' people who want to use computers to help them change the world, to help t...more

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We want to reinvent the phone. What's the killer app? The killer app is making calls! It's amazing how hard it is to make calls on most phones. We wan...more

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Our goal is to make the best devices in the world, not to be the biggest.

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Great things in business are never done by one person. They're done by a team of people.

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When you're young, you look at television and think, there's a conspiracy. The networks have conspired to dumb us down. But when you get a little olde...more