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Step #1: We figured out our prospective clients dream outcome. Step #2: We listed out all the obstacles they’re likely to encounter on their way (our ...more

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As you likely now know, I have crafted thousands of offers over the last decade. Most failed. Some did okay. And some struck gold . . . but I never re...more

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Desire is a contract you make with yourself to be unhappy until you get what you want.

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gambling our hard-earned money on labor, inventory, rent, marketing, etc., all with

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a lead is a person you can contact. That’s all. If you bought a list of emails, those are leads. If you get contact information from a website or data...more

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Grand Slam Offer: Pay one time. (No recurring fee. No retainer.) Just cover ad spend. I’ll generate leads and work your leads for you. And only pay me...more

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Your Grand Slam Offer, however, forces a prospect to stop and think differently to assess the value of your differentiated product. Doing this establi...more

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The good news is that in business, you only need to hit one Grand Slam Offer to retire forever. I have done this four or five times in my life. As for...more

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Again, we are not trying to get the most customers. We are trying to make the most money.

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Some people get there fast. Some people get there slowly. But everyone gets there eventually, as long as you don’t give up. Keep moving forward. Keep ...more

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Let’s break it down. It wasn’t his product — that was great. It wasn’t his offer — he had a zero risk revshare model. It wasn’t his sales skills — he ...more

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Example: You give away free finance courses, guides, calculators, templates, etc. They are so valuable people really can do it all themselves. But, th...more

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Servicios. Deberás estar disponible en más momentos y de más formas. Más horas al día. Más días a la semana. Por videollamada, por teléfono, en person...more

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People who help others (with zero expectation) experience higher levels of fulfillment, live longer, and make more money.

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Fear of loss is stronger than desire for gain.