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The degree of the pain will be proportional to the price you will be able to charge (more on this in the Value Equation chapter). When they hear the s...more

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If they dont have what you want dont listen to what they say. Theres no greater waste of time than justifying your actions to people who have a life y...more

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Naval Ravikant: “Desire is a contract you make with yourself to be unhappy until you get what you want.

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At the end of the day, if there is a ton of demand for a solution, you can be mediocre at business, have a terrible offer, and have no ability to pers...more

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Tienes que hacerlo accesible en sus teléfonos, en un ordenador y en múltiples formatos diferentes. Así, elegirán el que les resulte más fácil.

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In an ideal world, a prospect would want to simply “say yes” and have their dream outcome happen with no more effort on their behalf. This is why “don...more

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I solve this type of problem for this specific type of person in this unique counter-intuitive way that reverses their deepest fear.

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and you could only have one advantage over your competitors . . . which would it be . . . ?

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So let’s go down another level of niching and call our product…. “Time Management for B2B Outbound Sales Reps.” Following the same principles of speci...more

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Example #1: Even if you have a bad offer and are bad at persuasion, you’re going to make money if you’re in a great market. If you’re on the corner ho...more

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El éxito de una persona en la vida, se mide por la cantidad de conversaciones incómodas que está dispuesta a mantener

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«Haz a la gente una oferta tan buena que se sientan estúpidos si responden que no» - Travis Jones

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In order to sell anything, you need demand. We are not trying to create demand. We are trying to channel it. That is a very important distinction. If ...more

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Charge as high a price as you can say out loud without cracking a smile.” - Dan Kennedy

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He looked at me soberly and said: “Make people an offer so good they would feel stupid saying no.