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You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.

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Most people have no concept of how an automatic transmission works, yet they know how to drive a car. You don't have to study physics to understand th...more

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Part of what made the Macintosh great was that the people working on it were musicians, poets, and artists, and zoologists, and historians. They also ...more

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We want to reinvent the phone. What's the killer app? The killer app is making calls! It's amazing how hard it is to make calls on most phones. We wan...more

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We don't get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you...more

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No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ev...more

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You know, my main reaction to this money thing is that it's humorous, all the attention to it, because it's hardly the most insightful or valuable thi...more

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Sometimes life hits you in the head with a brick. Don't lose faith.

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The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you ...more