Branding Quotes

What we are trying to do at Virgin is not to have one enormous company in one sector under one banne...

So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for cat...

Branding is about everything.

Jobs described Mike Markkula's maxim that a good company must "impute"- it must convey its values an...

Sound an alarm! Advertising, not deals, builds brands.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard th...